There is a huge misunderstanding of Product Owner’s role. Since 8 years, the Product Owner is no more the customer’s representative or a proxy. It’s time to wake up! If PO’s role isn’t clarified your Scrum is in danger! This conference is an active coaching session on Product Ownership in 2011’s Scrum 2.0. Key points are: – Requirements engineering processes – The PO is a Team Member in the Team – One PO per Scrum and stop the shit! – Product Development and Release Planning matters – Yesman and Noman – PO’s Daily Life – Tips and Tricks to reduce your risks

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